Estate/Letting Agency Research Ticklist for Marketing Content.
Please complete this form as accurately as possible to help us compile the most relevant content for your marketing programme. Please note that a "no" is just as useful to us as a "yes". Our job is to make you look good whatever you do, or don't do, so please don't worry if you don't appear to "tick all the boxes"!
Name of person completing this form
Please click your article type preference below:
Not so keen
Promoting your Agency's Services e.g. Opening Hours/Accompanied Viewings/Mapping
Promoting your Agency's Attitudes e.g. Straight-talking, listening ear, service focus
Advice to Sellers e.g. First Impressions/Packing Advice/Importance of correct pricing
Advice to Buyers e.g. FTBs, Stamp Duty
Advice to Landlords
Advice to Tenants
Property Lifestyle e.g.Extending, Garden Issues, Interior Design
Current Affairs, e.g. Interest Rates, House Prices, Budget
Seasonal e.g. "Top tips for a summer sale"
Please tick the words and phrases that best describe your agency?
Small is Good
Time to listen
Always been here
Highly personal service
Focus on training
Strong belief in technology
Do most of your property details have floorplans?
Are you open 7 days a week?
Yes, we are
No - just 5 or 6 days a week
Do you use virtual tours on your website?
Yes, we do use virtual tours
No, we prefer to get people round the property physically
Do you use aerial photos/ satellite images e.g. Google Earth on your website for some/all of your properties?
Do you use mapping on your website to indicate the position of a property for sale?
We do usually
We don't usually
Do some of your "For Sale" boards feature QR (Quick Response) dot matrix codes?
Yes they do
No they don't
Do your property details/ads feature QR codes?
Yes, sometimes or always
Can your clients track their sale progress on-line? (NB not conveyancing, but e.g. number of viewings, web hits etc)
Can your clients track their conveyancing on-line?
Yes, either via our own system or by direct link to the conveyancer
No, but they can call us anytime
Do you send details via SMS text messaging?
Do you do Lettings?
Do you do Auctions?
Do you ever run "Open Days" at houses for sale?
Do you provide Independent Staging Advice?
Do you have a dedicated Sales Progressor?
Yes, we do
No, our Sales Negotiator follows the sale through to completion
Are your viewing usually accompanied?
Do you ever act as agent for the buyer?
Do you offer a removal service?
Are any of your Directors/ Partners RICS ?
Do you have your own in-house surveyor?
Do you provide a permanent post-sale Key Holding Service?
Do you provide in-house conveyancing?
Have you been awarded "Investors in People"?
Are you independently owned?
Are you part of a franchised agency?
Do you have an in-house IFA?
Do you outsource your photography?
Do you use Multimedia Window Displays? e.g. LCD/ Plasma/ Projected
How long is your Sole Agency Period, if any?
How many branches do you have?
How do you charge for EPCs?
Include them in your fees
Of which of the following are you a member?
The Guild of Professional Estate Agents
The National Homes Network
The Homesale Network
The London Office
The Mayfair Office
The Park Lane Office
To which of the following Portals do you subscribe?
PropertyFinder.com or Zoopla
The following additional questions are for letting agents or estate agents who also do lettings:
Can you arrange deposits for tenants?
Do your lettings particulars have floorplans?
What percentage of your letting instructions are managed as opposed to let only?
What percentage of your letting instructions are sole agency as opposed to multiple agency?
Do you ever do "Open Houses" for lettings?
Do you do short-term lets?
Do you have a dedicated Contract Progressor?
Yes, we do
No, the Lettings Negotiator also organises the contract/references etc
Are there any specific topics (sales or lettings)you would like us to provide/write on your behalf?
Many thanks for completing this research document which will help us to provide you with the most relevant marketing content. Please now hit the "Submit" button below:
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