US publication Rolling Stone magazine is launch in China. The magazine, should hit shelves early next year, will focus on China's emerging youth culture as well as foreign arts and entertainment. Rolling Stone first published in San Francisco in 1967 to chronicle cultural changes in the US. "We feel Chinese music and arts maturing rapidly and that a Chinese edition be viable," said Jimmy Jung, of One World Publishing. Rolling Stone licensed Hong Kong-based One World to publish the Chinese-language edition. "We want to make that we're faithful to the spirit of the brand," said Jung. He added that, Hong Kong and Taiwan had more developed pop cultures, mainland China more important. "We feel China offers greater potential and we want to be there from the ," said Jung, whose company also publishes Chinese editions of the British car magazine,Top Gear, and gadget magazine T3.