Dig the City, Manchester’s summer garden festival returns this July for its third year - think Chelsea or Tatton but with a Mancunian edge.
Visitors come to the festival to see the gardens but stay to shop. The Heart of Manchester BID have put together a few simple ideas for retailers to adopt to make the most of the tens of thousands of extra people coming to the city centre from 31st July - 6th August.
We will be creating a Big Shopping Weekend Saturday 1st and Sunday 2nd August and will be putting on a number of events for BID retailers and encouraging stores to put on your own events that weekend along with adding a floral element to your window displays for the duration of the festival.
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