Marketing Briefing Form
To enable the MarComms team to execute your functions campaign to the best of our ability, we've put together a selection of questions to capture key information.
Your Email
*
Project Overview and Core Need
These questions establish the fundamental what and why of the request.
Project Title
*
What's the goal in one-sentence?
*
0/25
Requested Deliverables
*
Email Comms (Internal)
Email Comms (External)
Social Media (Organic)
Social Media (Paid Ad)
Webpage
Long-form Video
Short-form Video
Photography
External PR
Blog
Flyer
Poster
Other Branded Document
TV Screen Slide
Other
Briefly explain the driving need or trigger for this project.
*
0/25
When does this need to be completed and go live?
*
/
Month
/
Day
Year
Date
Strategy, Goals and Measurement
These questions ensure strategic alignment and provide measurable targets. These are not compulsory however failure to complete this section may hinder the request being accepted.
What is the core Business Key Objective this request supports?
e.g. Increase brand awareness, Drive sign-ups etc.
What are the specific SMART Goals and Key Performance Indicators (KPIs)?
How does this request align with our current organisational/ marketing Strategy and Values?
Audience and Context
These questions focus on the who and where to ensure the message hits the right audience.
Who is the Primary Target Audience?
*
Specify demographics and customer journey stage if applicable.
What is the Key Message or Single Most Important Takeaway for the audience?
*
0/0
What Call to Action (CTA) are we driving forward?
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0/35
Is there any Historical Data or Relevant Performance Metrics from similar past initiatives?
*
e.g. past campaign performance, competitor analysis, audience insights etc.
Budget and Resources
These final questions cover the practical execution details.
What is the allocated Budget (if applicable)?
Are there any pre-existing Assets or Branding we can use for this project?
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Who is the Primary Stakeholder/ Approver for this project?
First Name
Last Name
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