Concierge Branding Questionnaire

Concierge Branding Questionnaire

Time required: 30 minutes
Name *

First Name Last Name
Email *
example@example.com
Contact number *
About your brand
Practice name *
Tag line
Strictly optional. E.g. Dental and Implant Centre, Smiles for Life, We Love Smiles
Do you have an existing logo? *

Yes No
Existing logo upload

Browse Files

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Are there any elements from the existing logo that you would like to keep and why?
Tell us about your practice *
What is your practice's mission? What makes you different from other practices?
Practice type *

Private Mixed Referral Specialist
Target age group *

18-25 years 26-45 years 46-60 years > 61 years
Gender appeal *

Neutral Masculine Feminine
Understanding you

Understanding your brand vision is also aligned with understanding you, and getting a feel for how you think and see the world. As the design process is subjective, we have found asking for examples is extremely productive ahead of your brand immersion call and design concepts.
Describe a primary emotion you want people to feel instantly when they look at your logo? *
Most successful brands appreciate the need to focus on a single emotion within their brand identity. They know it is often difficult to achieve too much within one logo. As designers we can help your patients to feel a particular emotion whenever they see your logo.
State which brand logos invoke the above emotion in you *
Or upload example/s

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What three adjectives represent your brand?
Adjective 1 *
Upload example/s *

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Upload an example of a logo/s that you would describe as Adjective 1. Cancel of
Adjective 2
Upload example/s

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Upload an example of a logo/s that you would describe as Adjective 2. Cancel of
Adjective 3
Upload example/s

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Upload an example of a logo/s that you would describe as Adjective 3. Cancel of
Styling
What two styles do you feel may best suit your brand? *
Would you like your brand to be:

Contemporary Classic
Is there any branding you want us to take inspiration from?

Yes No
Upload example/s

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What aspects precisely from these logos would you like to see in your own brand identity and why?
Do you have any sketches you want us to consider?

Yes No
Upload sketch

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Describe your sketch in detail
Is there anything you want us to avoid?
E.g image of a tooth, italic writing
Colours

Pick up to three colours you would like your designers to explore. We discourage the use of the colour red. Learn more about the psychology of colour here
Colour 1 *
Please show me *
Colour 2
Please show me
Colour 3
Please show me
Signature *

Clear
Agreement *

I understand that the designers will use the above details to create design concepts. If changes to the above brief require the designers to start afresh, this will incur £1750 charge (half of the original branding fee). You will be given 20 revisions on 3 of the concepts. Any additional revisions will be at £200 per revision.
These terms are as per the package you agreed to here.
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Concierge Branding Questionnaire

About your brand

Understanding you

What three adjectives represent your brand?

Styling

Colours