“Drive transformation of your business growth strategy to deliver ambitious revenue objectives”
Delivered with support from Belfast City Council, the Way to Scale Bootcamp will feature four 90-minute, online workshops from 23rd to 27th of September, focused on topics such as value proposition, business growth, go-to-market strategy, market positioning, team dynamics and business risk.
Participation in the bootcamp also makes CEOs eligible for the full Way to Scale programme, which comprises three intensive weeks of training modules from January to March 2022, delivered in Belfast, Boston and leading US university the Massachusetts Institute of Technology (MIT).
The cost of the Bootcamp is £95 per company (CEO and up to 2 senior team members).
The Bootcamp will take place across three days on the 23rd, 24th and 27th September via Zoom.
Session 1: Market Frame [Thursday 23rd September | 9:30am – 11am] – Profile your customer persona, develop a market frame and powerful messages that drive empathy.
Session 2-3: The Core [Friday 24th September | 1:30pm – 3pm and 3.15pm – 4.45pm] – Quantify your value proposition and identify what and how to deliver benefits that your customers value, with much greater effectiveness than anyone else.
Session 4: The Team [Monday 27th September | 9.30am – 11am] – Understand your team dynamics and how to build a team that can deliver.