The International Trade Centre (ITC) is implementing the "Market Access Upgrade Programme" (MARKUP) project, which is aiming to contribute to the economic development of East African Community (EAC) partner countries by improving their market access to the European Union (EU) and the EAC. Financed by the EU, the programme supports small and medium enterprises (SMEs) operating in agro-industrial sectors, including coffee, in Burundi, Kenya, Rwanda, Tanzania and Uganda. More information at this link: ITC MARKUP
Under the MARKUP project, there are a number of technical assistance training activities aimed at improving the trade competitiveness of Small and Medium Enterprises SMEs, enabling them to better access and capture value in global coffee value chains.
One such activity is the course on coffee trading and risk management, which will provide participants with a thorough grounding in the coffee trade and risk management to improve the efficiency of the daily and strategic operations of an SME coffee trading business. The course covers all aspects of coffee trading, the exchanges, producer, manufacturer and user supply/demand characteristics and pricing and risk management. The course is meant for both fresh entrants and those that may need refresher training in the coffee trading business, procurement, marketing and logistics.
The purpose of this course is to provide participants with a thorough grounding in coffee trade and risk management to improve the efficiency of the daily and strategic operations of an SME coffee trading business.
On successful completion of this course, coffee traders will be able to:
Compare and appreciate local and international coffee trading dynamics.
Understand the fundamental and technical factors that drive the global coffee market
Employ the principle of price risk management to monitor and manage their exposure to price risk.
Employ the use of physicals and understand the importance of financial markets in managing risk.
Apply break even models to their pricing strategy
The training will be in two parts. The first part will comprise of 3 videos and associated quizzes which participants must take before being considered for the second part. The videos can be viewed at the participant´s own time and convenience. Selected participants will receive links to the videos. These introductory videos are on:
International Trade and its Dynamics;
International Coffee Price Discovery
Coffee Business and Trading Management
These videos and assessments must be completed before a participant in considered for the second training phase which will be an in-person, interactive and using practical examples of coffee trading and business management principles particularly through the demonstration of such tools as pricing or P&L calculators. This in-person group training wil cover topics such as:
Coffee Contracts and Price Determination
Key elements of Coffee Business and Trading Management
Coffee Price Risk Management through Physical Hedging
Implementing a Coffee Price Risk Management Programme
Robert Waggwa Nsibirwa:
Has over 25 years of coffee business experience. He is the Founder and CEO of the Africa Coffee Academy; a master trainer in Coffee Sustainability Standards and Coffee Price Risk Management and has conducted training all over Africa in sustainability, Commodity Price Risk management, and entrepreneurship. He was the Chairman of the 4C Association, Director of AFCA, and Director of UCDA. He is currently the Chairman of Uganda Coffee Federation and the Chairman of Central Coffee Farmers Association (Association). He has conducted training all over Africa in sustainability, risk management, and entrepreneurship.
Ishak Kasule Lukenge
is vertically integrated into the coffee industry, he is the owner of Bussanyi Coffee Estates located on 200acres of land and Owner and Founder of Kampala Domestic Stores a local coffee exporting company, and the owner of StarCafe the first Ugandan company to pack instant coffee – still roasting and packing coffees for domestic, regional and international consumption. He has vast expertise in commodity business trade, marketing, promotion, product enhancement, and risk management and over a decade of working knowledge of the coffee industry nationally, regionally and internationally
Dick Robert Wadada
has 28 years of Coffee experience especially in the quality and export aspects where he is both a Q and R coffee grader under the Coffee Quality on top of being a Master Trainer in sustainable coffee certifications (4C, Organic, UTZ, Fairtrade, and Rainforest) and in Coffee price risk management. He is the technical director at Africa Coffee Academy.
Businesses are invited to apply for the training by
completing the application form (below) by 30th April, 2021.
If selected by the International Trade Centre (ITC); an email invitation will be sent to confirm participation in the training
Training dates and venue
Dates: The videos will be released ahead of the in-person training. Expected release date of the videos is end of April 2021. In-person training for each country will be communicated after the video release dates.
In-person Training Venue: To be in the capitol city of each EAC country, venue to be communicated.
To qualify for the training, SMEs must meet the following criteria:
Be working in the coffee sector in the East African region - preference will be given to owners, managers and traders of coffee SME but participants from associated agencies and institutions are encouraged to apply - such as from trade associations, Government industry regulators, finance providers, and similar.
Prefernce will be given to those who are in a decision making role with at least 3 years of experience.
Only selected SMEs will be contacted if their applications are successful.
In case of questions, please contact:
Nick Watson, MARKUP Technical Officer, firstname.lastname@example.org
Audrey Gavard-Lonchey MARKUP Technical Officer, email@example.com