Merlin Entertainments plc, and the wider Merlin Entertainments Group, would like to use your personal data, such as your contact information and purchase data, to keep in touch with marketing emails and SMS updates about our attractions, and the offers we have available. The attractions in the Merlin Entertainments Group we would like to keep in touch with you about can be found at the following website https://www.merlinprivacy.com/uk/attractions and also our privacy policy, which tells you much more about how we use your personal data, can be found at https://www.merlinprivacy.com/uk/privacypolicy. Please remember you can always stop receiving direct marketing emails from us by clicking the link at the bottom of our emails.