Most Impactful Digital Innovation
This award recognises tourism businesses that have leveraged technology in innovative ways in order to grow the number of tourists coming to Northern Ireland, enhance the visitors’ travel experience, improve guest service, drive consumer engagement and/or increase business competitiveness through the innovative use of technology to drive operational efficiencies or effectiveness.
Entrants must be able to demonstrate and describe:
1. ‘how’ they have used technology in an ‘innovative’ way, i.e. the application of technology to drive competitiveness, service, sales, marketing or operational management
2. ‘what’ the impact of this innovative approach has been, i.e. the impact of the innovative application.