Dum Dum Donuts are the world’s first artisan baked donut / croissant donut brand. Made with only natural ingredients and yet uncompromising on irresistible deliciousness, Dum Dum's offer beautifully baked (not fried) handmade dounuts to a growing legion of our loyal of fans across the UK.
Our donut flavours include Crême Brûlée, Boston Creme, The Dum Dum Dubai and the ‘Zebra’. The Zebra contains layers of croissant dough and chocolate croissant dough, filled with chocolate buttercream and topped with chocolate ganache and is now famous in its own right – it is the daily top-seller in all of our outlets!
We use the very best in cooking technology to control ingredients rather than the method of simply floating product in oil. Dum Dum Donuts are significantly lower in fat (half the fat in some instances) than our competitors thanks to our traditional patisserie-based baking process – so unique that it is patented in Europe and the US.
Artisan doughnut chef Paul Hurley is the Founder of Dum Dum Donuts and since 1997 he had the vision to create ‘The Best Donut In The World’. Although a grand statement, Paul, or ‘The Donut Guy’ as he has become known, believed this has to be at the heart of the brand. Our entire Dum Dum team of Donuteers are pastry chefs or apprentices who have a real passion for good honest food.
We are an independent British company that offers high quality, natural artisan doughnuts that are uniquely baked fresh every day – in fact, all of our outlets stay open every day until all doughnuts have sold out. It is exactly this concept that has proved such a hit with the British public.
With successful London based outlets in Box Park Shoreditch and Box Park Croydon, Lakeside and our first regional store in Brighton. we are also the only doughnut brand in Harrods, as well as increasing our stores in the UK (London and Manchester), with openings planned for Westfield, Euston and London Bridge.
Dum Dums has international agreements to open stores in Dubai other UEA territories over the next five years.
We have collaborated The Brit Awards, V Festival, JUST EAT'S First Food Fest and a varied range of events and locations. Our social media following continues to grow as does the appeal of our Artisan donuts.
In our relatively short lifespan, we have attracted an ever growing and loyal customer base from the public, press and celebrities alike. Our fast expanding company and unique offering has meant that we have been able to react to the growing demands of Dum Dum fans (Donutters) across the world. It’s worth noting that queues outside all Dum Dum Donutteries are not uncommon!
We are now looking for Franchisee's who want to open Dum Dum Stores and join in our success. We are reserving territories with those entrepenuers we know have the ability help grow the brand and reap the rewards.