Client Technical Set Up

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Thank you for choosing us for PPC management. Now we need to learn more about your business and marketing strategy so we can provide exactly the service you need.

If you have just signed your client agreement, your billing set up will also be emailed to you shortly.
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The following questionnaire is important and will take around 15 - 20 minutes to complete. If you want to complete it later you can select "Yes" on the following page.

Although some questions may not be applicable to you or you may have answered them previously, please answer as many as you can in as much detail as possible.

Or if you prefer to fill this form with us over the phone please just let us know via email or call 01543 520241 between 9:30am and 5:30pm Monday to Friday.
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If you don't have time to complete this form now and you would like to fill it in later, tick "yes". If not just click "Next"
Yes
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Name* This field is required
First Name
Last Name
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Email* This field is required
example@example.com
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Full Name* This field is requiredThis is the person we will contact regarding your account management
First Name
Last Name
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Main Contact Email* This field is requiredOur main contact regarding your account management.
example@example.com
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Contact Phone Number* This field is requiredWe will use this number to contact you about your account.
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Who shall we contact regarding billing?Please provide an email address or leave blank if you want us to use your main contact email
example@example.com
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Who shall we contact regarding any required creative content (images, video ads etc)?Please provide an email address or leave blank if you want us to use your main contact email
example@example.com
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Registered Business Name* This field is required
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Business Address
Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
Please Select
Please Select
United States
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
The Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Cook Islands
Costa Rica
Cote d'Ivoire
Croatia
Cuba
Cyprus
Czech Republic
Democratic Republic of the Congo
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Polynesia
Gabon
The Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
North Korea
South Korea
Kosovo
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macau
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Nagorno-Karabakh
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Turkish Republic of Northern Cyprus
Northern Mariana
Norway
Oman
Pakistan
Palau
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn Islands
Poland
Portugal
Puerto Rico
Qatar
Republic of the Congo
Romania
Russia
Rwanda
Saint Barthelemy
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
Somaliland
South Africa
South Ossetia
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard
eSwatini
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Transnistria Pridnestrovie
Trinidad and Tobago
Tristan da Cunha
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
Uruguay
Uzbekistan
Vanuatu
Vatican City
Venezuela
Vietnam
British Virgin Islands
Isle of Man
US Virgin Islands
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
Other
Country
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Do you need us to CC anyone else into our communications?
Yes
No
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Email
example@example.com
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What is your monthly PPC budget?* This field is requiredThis figure will be used to set your campaign budgets unless already agreed otherwise.
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Are there any specific keywords or terms that you think your potential customers will be searching for that you haven't already provided us?* This field is required
(please include any technical terms or brand names if appropriate)?
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Are there any specific keywords, terms or services you DO NOT want your ads to show for that you haven't already provided us?* This field is required
These may be services or brands you do not offer, services you don't wish to spend your advertising budget on.
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In what locations do you want your ads to show?* This field is requiredThis may change depending on your managers recommendations
Please write in order of priority to help us allocate budget accordingly.
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Are there any locations where you DO NOT want your ads to show?* This field is required
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What times are you or your team available for phone calls from customers?* This field is required
For example 9:30 - 5:30 Monday to Friday
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Are you currently running any special offers or seasonal promotions? Do you have any planned? Please add as much detail as possible* This field is required
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Who are your main competitors?* This field is requiredPlease provide web addresses if possible
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Is there a unique selling point to your business? What sets you apart?* This field is required
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In your experience, what aspect of your service/events matters most to your customers?* This field is required
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What kind of conversions (actions) do you want your campaigns to drive for your business?
Leads/Quotes
Online Sales
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What price do your services or products start from?* This field is required
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What is the average value of a lead for your business?* This field is required
If you aren't sure please use the last 30 days to estimate.
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What is the average sale/basket value on your website over the last 30 days?* This field is required
If you aren't sure please use the last 30 days to estimate.
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What is the average profit margin across your range of products?* This field is required
If you aren't sure please use the last 30 days to estimate.
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How many products do you currently sell on your website?* This field is required
If you aren't sure please use the last 30 days to estimate.
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What are your most profitable services/products/categories?* This field is required
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What sales, promotions or campaigns have created the best return for you in the last 12 months?
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On average, how many leads/sales are you currently getting every week from all channels?* This field is required
Average of the last 30 days
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On average, how much gross revenue are you generating every week?* This field is required
Average of the last 30 days
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Have you already granted us access to your AdWords account/accounts?* This field is required
YESNO
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Do you have an existing AdWords account?* This field is required
Yes
No
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What is your AdWords account ID?* This field is required
Format XXX-XXX-XXXX Find this in the top right hand corner of your account.
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What platform does your website use?* This field is required
For example, Wordpress, Squarespace, Shopify etc.
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Do you have access to a website developer?* This field is required
Yes
No
Don't Know
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Please provide contact details for your developerPlease provide a name and email address
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Does your site currently use Google Analytics?* This field is required
Yes
No
Don't Know
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Does your business have a Google My Business Page?* This field is required
Yes
No
Don't Know
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Are you using any third party tracking software?* This field is required
Yes
No
Don't Know
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What tracking software are you using?
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Does your website have a mobile version?* This field is required
Yes
No
Don't Know
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Is your website an E-commerce website/online store?* This field is required
Yes
No
Don't Know
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Are you currently using Google Analytics Ecommerce Tracking?* This field is required
Yes
No
Don't Know
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Are you currently price checking your products against competitors regularly?* This field is required
Yes
No
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Do you currently have a Google Shopping feed set up for your products?* This field is required
Yes
No
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Please describe how your shopping feed is currently set upFor example API call, manual upload, scheduled fetch, Google sheets. Please also list any third party tools used.
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Are you using any tools, plugins or techniques on your website to increase your ecommerce conversion rate?* This field is required
Yes
No
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Please describe what you are using
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How do you currently track/report on your sales or leads?* This field is required
Google Analytics
CRM System
Manually
Google Sheets
Other
Don't track them
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Please tell us how you are recording them:
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Are you currently running any other marketing campaigns?* This field is required
Yes
No
Don't Know
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Please describe the other marketing campaigns you are running:
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Please describe your target customer profile:Describe as best you can!
For example: 15 - 45 female, interested in losing weight.
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What websites do you think your ideal customer may spend time on?
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Please provide examples of media, articles, videos or other content your ideal customer might consume:
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Finally, is there anything else you'd like to tell us?
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What did you think of this form?
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Tell us what you have thought of your client set up process so far:
Stress Free
Stressful
Easy to do
Too many steps
Great service
Bad service
No Opinion
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I have submitted the most accurate information I can and I understand that this form will be used along with other information I have provided to create and optimise my marketing campaigns.* This field is required
I understand
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After submitting this form please check for an email containing important set up instructions with the subject "[Important] Client Set Up Details - YOUR BUSINESS NAME". This will be sent to the email address you provided at the start of this form, and is sent from hello@alrobertsdigital.com.* This field is required
I understand
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Should be Empty: