Client Technical Set Up

1
The following questionnaire is designed to take detailed information on your business and will take around 15 - 20 minutes to complete. If you want to complete it later you can select "Yes" on the following page.

Although some questions may not be applicable to you or you may have answered them previously over the phone, please answer as many as you can in as much detail as possible.

The information you submit will be used as a basis for creating your strategy and usually built on over a few calls or meetings in the coming weeks.
2
If you don't have time to complete this form now and you would like to fill it in later, tick "yes". If not just click "Next"
Yes
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Name* This field is required.
First Name
Last Name
4
Email* This field is required.
example@example.com
5
Full Name* This field is required.This is the person we will contact regarding your account management
First Name
Last Name
6
Main Contact Email* This field is required.Our main contact regarding your account management.
example@example.com
7
Contact Phone Number* This field is required.We will use this number to contact you about your account.
8
Who shall I contact regarding billing?Please provide an email address or leave blank if you want us to use your main contact email
example@example.com
9
Who shall I contact regarding any required creative content (images, video ads etc)?Please provide an email address or leave blank if you want us to use your main contact email
example@example.com
10
Registered Business Name* This field is required.
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Please tell us your time zone
12
Business Address* This field is required.If you have more than one please use your primary address and note any other locations in the final note on this form.
Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
Please Select
Please Select
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
The Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Brazil
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo
Cook Islands
Costa Rica
Cote d'Ivoire
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Democratic Republic of the Congo
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Polynesia
Gabon
The Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
North Korea
South Korea
Kosovo
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macau
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Nagorno-Karabakh
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Turkish Republic of Northern Cyprus
Northern Mariana
Norway
Oman
Pakistan
Palau
Palestine
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn Islands
Poland
Portugal
Puerto Rico
Qatar
Republic of the Congo
Romania
Russia
Rwanda
Saint Barthelemy
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Slovakia
Slovenia
Solomon Islands
Somalia
Somaliland
South Africa
South Ossetia
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard
eSwatini
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Transnistria Pridnestrovie
Trinidad and Tobago
Tristan da Cunha
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Vatican City
Venezuela
Vietnam
British Virgin Islands
Isle of Man
US Virgin Islands
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
Other
Country
13
Do you need to CC anyone else into our communications?
Yes
No
14
Email
example@example.com
15
Please summarise what you are hoping to achieve from your PPC campaigns
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Ok
Ok
16
What is your monthly PPC budget?* This field is required.Add an estimate if you aren't sure yet.
17
Are there any specific keywords or terms that you think your potential customers will be searching for that you haven't already provided?* This field is required.If you aren't sure, just share some ideas!
(please include any technical terms or brand names if appropriate)?
18
Are there any specific keywords, terms or services you DO NOT want your ads to show for that you haven't already provided* This field is required.If you aren't sure, just share some ideas!
These may be services or brands you do not offer, services you don't wish to spend your advertising budget on.
19
In what locations do you want your ads to show?* This field is required.For example London, 10 miles around Glasgow, England, USA etc
Please write in order of priority to help us allocate budget accordingly.
20
Are there any locations where you DO NOT want your ads to show?* This field is required.
21
Are you currently running any special offers or seasonal promotions? Do you have any planned? Please add as much detail as possible
22
Who are your main competitors?* This field is required.Please provide web addresses if possible
23
Is there a unique selling point to your business? What sets you apart?
24
In your experience, what aspect of your product/service matters most to your customers?
25
What kind of conversions (actions) do you MOST want your campaigns to generate for your business?* This field is required.
Leads/Quotes
Online Sales
App Installs
Phone Calls
Other
26
What price do your services or products start from?* This field is required.
27
What is the average PROFIT per lead/sale for your business?* This field is required.This is used to forecast ROI
If you aren't sure please use the last 30 days to estimate.
28
What is the average sale/basket value on your website over the last 30 days?* This field is required.
If you aren't sure please use the last 30 days to estimate.
29
What is the average profit margin across your range of products?* This field is required.
If you aren't sure please use the last 30 days to estimate.
30
How many products do you currently sell on your website?* This field is required.
If you aren't sure please use the last 30 days to estimate.
31
What are your most profitable services/products/categories?* This field is required.
32
What sales, promotions or campaigns have created the best return for you in the last 12 months?
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Ok
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On average, how many leads/sales are you currently getting every week from all sources?* This field is required.
Average of the last 30 days
34
On average, how much gross revenue are you generating every week?* This field is required.
Average of the last 30 days
35
Have you already granted us access to your Google Ads account/accounts?* This field is required.
YESNO
36
Do you have an existing AdWords account?* This field is required.
Yes
No
37
What is your AdWords account ID?* This field is required.
Format XXX-XXX-XXXX Find this in the top right hand corner of your account.
38
What platform does your website use?* This field is required.
For example, Wordpress, Squarespace, Shopify etc.
39
Do you have to a website developer or development team?* This field is required.
Yes
No
Don't Know
40
Please provide contact details for your developerPlease provide a name and email address
41
Does your site currently use Google Analytics?
Yes
No
Don't Know
42
Does your business have a Google My Business Page?* This field is required.
Yes
No
Don't Know
43
Are you using any third party tracking software?
Yes
No
Don't Know
44
What tracking software are you using?
45
Is your website an E-commerce website/online store?* This field is required.
Yes
No
Don't Know
46
Are you currently using Google Analytics Ecommerce Tracking?* This field is required.
Yes
No
Don't Know
47
Are you currently price checking your products against competitors regularly?
Yes
No
48
Do you currently have a Google Shopping feed set up for your products?* This field is required.
Yes
No
49
Please describe how your shopping feed is currently set upFor example API call, manual upload, scheduled fetch, Google sheets. Please also list any third party tools used.
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50
Are you using any tools, plugins or techniques on your website to increase your ecommerce conversion rate?* This field is required.
Yes
No
51
Please describe what you are using
52
How do you currently track/report on your sales or leads?* This field is required.
Google Analytics
CRM System
Manually
Google Sheets
Other
Don't track them
53
Please tell us how you are recording them:
54
Are you currently running any other marketing campaigns?* This field is required.
Yes
No
Don't Know
55
Please describe the other marketing campaigns you are running:* This field is required.
56
Please describe your target customer profile:Describe as best you can!
For example: 15 - 45 female, interested in losing weight.
57
What websites do you think your ideal customer may spend time on?
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58
Please provide examples of media, articles, videos or other content your ideal customer might consume:
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Is there anything else you'd like to share?
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Ok
60
Finally, are there any files you would like to upload?For example product feeds, keyword lists etc.
Drag and drop files here
Select files to upload
Max. file size: 10.6MB
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What did you think of this form?
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How could this form be made better?
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After submitting this form you'll receive an email containing important set up instructions with the subject "[Important] Client Set Up Details" please make sure to read this email* This field is required.
I understand
64
After submitting this form please review the confirmation page and book a time for your follow up strategy call* This field is required.
I understand
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