Gymboree Play & Music Benchmarking

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GYMBOREE PLAY & MUSIC BENCHMARKING QUESTIONNAIRE

GYMBOREE PLAY & MUSIC BENCHMARKING QUESTIONNAIRE

Please complete this questionnaire once for each TERRITORY you own for the period 1st May 2018 to 30th April 2019. All forms should be submitted by Monday 30th September 2019.

1
Personal Information* This field is required.
Franchisee full name
Territory
2
Venue Information* This field is required.
Permanent
Non-permanent
On-the-Go
Type of site
Who is your landlord?
When does your lease expire (e.g. Oct 2019 = 1019)
3
Venue Information* This field is required.If you claim back the VAT please don't include it in the costs, otherwise do.
How many playrooms does your site have?
What is the square footage of your venue?
What's your maximum total capacity onsite
Yes
No
Have you had a rent review this year?
What was your annual rent? (exclude all other costs)
What was your annual service charge?
What were your annual business rates?
What was your annual utility cost?
4
Classes & Courses* This field is required.Which of the following do you offer as a paid-for service (not a free marketing activity)?
Sensory Baby Play
Play & Learn
Music
Art
Drop off
OTG / Nursery
Baby Massage
Makaton Signing for Babies
5
Pricing If you offer a class / course for free as a marketing activity please enter 0, otherwise leave blank if you don't offer at all
Price per month for Sensory Baby Play
Price per month for Play & Learn
Price per month for Music
Price per month for Art
Price per month for Drop off
Average price per month for OTG/Nursery
Price per course for Baby Massage
Price per course for Makaton Signing for Babies
6
Parties* This field is required.Please type 0 if N/A
Average price for a member on site party
Average price for a member on-the-go party
Average price for a non-member on site party
Average price for a non-member on-the-go party
Average price for a corporate party
Average price for event entertainment
How many on site parties have you done within the period?
How many on-the-go parties have you done within the period?
7
Financials* This field is required.For the period 1st May 2018 to 30th April 2019
Annual revenue from Classes
Annual revenue from Parties
Annual revenue from Retail
Annual revenue from Courses
Annual revenue from external classes
Annual revenue from other
Total years turnover (should be total of all above)
Your profit / loss as per your last set of accounts?
8
Financials* This field is required.Date of your financial year end 2019
Date
Year
Month
Day
9
Staff* This field is required.
What do you pay your Manager per hour?
What do you pay your Head Teacher per hour?
What do you pay your Teachers per hour?
What do you pay your ancillary staff per hour? e.g. cleaners etc
What do you pay your Party Leaders per hour?
What do you pay your Party Assistants per hour?
What was your annual total gross wage bill for all staff inc wages, employees & employers NI, & employers pension costs?
10
Staff Retention* This field is required.Please include yourself and all staff.
How many staff did you have on 1st May 2018?
How many staff did you have on 30th April 2019?
How many staff joined in this period?
How many staff left in this period?
11
Customers* This field is required.
Number of Active Customers on 1st May 2018?
Number of Active Customers on 30th April 2019?
Number of trials booked in this period?
Number of attended trials in this period?
Number of converted trials in this period?
How many member packs did you distribute in this period?
How many new joiners did you have in this period?
How many leavers did you have in this period?
12
Social Media Marketing * This field is required.As at 30th April 2019 (if possible)
How many likes do you have on Facebook?
How many members in your Facebook group, if you have one?
How many followers do you have on Twitter?
How many followers on Instagram?
13
Marketing Costs - part 1* This field is required.How much have you spent on the following marketing activity during the period?
Social media advertising (include boosting)
Google Adwords
Netmums
What's On 4 Kids/What's On 4 Kids Parties
Families Online
MyBump2Baby
Hoop
Other online marketing
14
Marketing Costs - part 2 * This field is required.How much have you spent on the following marketing activity during the period?
On the ground (leaflets, flyers, posters, etc)
Local print advertising
Attendance at any events
Other paid for marketing
What is your total marketing spend? This should be the total of all above.
15
How often do you update your Gymboree Play & Music webpage?* This field is required.
Weekly
Once a fortnight
Once a month
Less often
16
Have you set up / maintained Google My Business?* This field is required.
YESNO
17
Have you sent Nat your customer data for Reviews.co.uk invitations?* This field is required.
YESNO
18
Have you taken part in any of the centrally organised sales, e.g. Black Friday, Jan, Spring, etc?
YESNO
19
If not, please can you tell us why not?
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20
Have you offered any special local promotions during this period? e.g. Join this month and receive a Bubble Ooodles?* This field is required.
YESNO
21
Please tell us about these promotions.
22
Have you done any local PR? e.g. Press release to local press or radio?* This field is required.
YESNO
23
Please tell us about this PR.
24
Have you done a 'Recommend a Friend' promotion?* This field is required.
YESNO
25
Please tell us about this promotion.
26
Please tell us about any other marketing you have done during this period if not mentioned above.
27
Please tell us about your involvement in the local community to boost awareness of Gymboree Play & Music* This field is required.
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28
Please list your local competitors...* This field is required.
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Ok
29
About you ....!* This field is required.
What professional or continued training have you taken this year?
What's been your single biggest business success this year?
What's been you single biggest business challenge this year?
I am happy with the size of my business
I want to grow my business
I want to sell my business
How do you feel about your business?
30
How do you feel about the support you get from Head Office?
31
How do you feel about the support you get from Head office?Please tell us where you feel you have enough support and where you feel you could do with more support
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