CREATIVE BRIEFING DOCUMENT
THE BELOW FORM WILL HELP OUR CREATIVE TEAM CREATE A PROPOSAL FOR YOU BUT DONT WORRY WE ARE HAPPY TO TALK THIS THROUGH OR JUST CHAT.
MAIN CONTACT:
*
First Name
Last Name
POSITION:
COMPANY:
EMAIL:
*
PHONE:
*
MOBILE:
How did you hear about us?
LinkedIn
Google
FaceBook
Twitter
Other (Please specify...)
Other
ADDITIONAL HELP TO HELP THE CREATIVE TEAM
PROPOSED START DATE
-
Month
-
Day
Year
Date
DEADLINE
-
Month
-
Day
Year
Date
DELIVERY METHOD: Where will this be shown?
Website/Intranet
Social Media
TV
YouTube
HOW LONG WOULD YOU LIKE YOUR FILM TO BE?
20 - 30 secs
40 - 60 secs
60 - 90 secs
VISION/VALUE & PURPOSE:
If you have 30 seconds in the lift with your audience what would you like to say?
BACKGROUND/OVERVIEW:
What's the big picture? Anything happening in the company that the creative team/audience should know about? Any opportunities or problems in the market place?
PAIN AWARE:
What Pain does your customer/end user experience and how does your product or service help?
CULTURE:
What is the company culture?
OBJECTIVE:
What is the goal of the film/campaign?
TARGET AUDIENCE:
Who are you talking to?
FOCUS:
What is the most important thing to say or show?
5 POINTS:
What would you like the audience to remember and recall after watching the film?
CALL TO ACTION REQUIRED:
Visit website
Call a number
Fill in a form
WHAT ELSE MIGHT HELP THE CREATIVE TEAM:
Any consumer insights, memorable quotes, a description of the brand personality, positioning tag lines, creative thought starters, terms of the direct response offer, result experience, and mandatory elements such as the logo and website address.
STYLES:
Do you have any links to styles or films that you have seen that you like, either on RJDM.com, competitors sites or on the internet from alternative sectors?
Submit
Should be Empty: