Free Marketing Strategy Evaluation Form

1

What type of IT Services does your business provide?* This field is required.

Custom Software Development Agency

Managed IT Service Provider

IT Consulting Services

SaaS Software Provider (inc. PaaS, IaaS, DbaaS etc.)

Other

2

What is the size of your company?* This field is required.

it's just me, as a 'Solopreneur'.

a few people, including myself.

our headcount is between 10 to 50 people.

we're a 50 plus person company.

3

What's the name of your business?* This field is required.

4

Who is your ideal customer?* This field is required.

Business Owner / CEO of an SMB

Senior decision maker (i.e. Head of IT/Director/Lead) within a large organization

Both A & B

5

What are you currently doing to get new clients?* This field is required.Select all that apply.

Word-of-mouth & referrals

SEO

Email Marketing

Social Media (LinkedIn, Facebook)

Paid Ads (Facebook/Google)

Content Marketing

nothing

6

Where do you rank in Google for target keyword?* This field is required.

not sure - it's outside of the first page, for sure.

top three - I'm an SEO rockstar!

first page - I'm doing pretty well in this area

no idea - this isn't too important for my business anyway.

7

Do you have a referral strategy that spawns new customers out of current customers whom you are working with?* This field is required.

Yes - we actively ask every customer that we work with for referrals.

Nope - didn't even know there was such a thing as a 'referral strategy'.

Partially - I occasionally ask past customers if they know of anybody who might have a need for our services... but not much more than that.

8

How many inbound leads are you getting in from LinkedIn?* This field is required.

We don't get any leads from LinkedIn.

We've gotten a few leads here and there from LinkedIn.

We get a constant flow of leads every month.

9

Are you consciously building your email list?* This field is required.

Yes - I am actively taking steps to grow our email list.

No - I don't see the value of doing so to be honest.

No - I would like to, but I don't have the time or expertise.

10

How often you share content with your customers through social media or email channels?* This field is required.

Once in a while, say every few months.

Routinely, every single week.

Not at all.

11

How much time do you spend researching/prospecting for people who might need you services?* This field is required.

Zero time - we literally spend no time on this activity.

Occasionally, a few times during each month.

A few hours every week.

12

How time does your business spend every week talking to new potential customers?* This field is required.

Virtually no time.

A few hours every week.

10 hours a week at least.

13

How happy are you with your website?* This field is required.

It needs an overhaul - we want to make it more effective from a marketing standpoint.

It's good - we're content with the website the way it is.

We don't have a website.

14

Do you have a lead capture system and vetting on your website?* This field is required.

No - I don't even know what this is.

No - but we have a contact form and email address where people can reach out.

Yes - we have a lead capture and vetting system on our website.

No - we don't have anything.

15

Have you taken time to work on your brand message?* This field is required.

Yes - we have taken time to craft a simple and clear brand message.

No, we have not.

16

Are you comfortable relying on your current process of getting new clients?* This field is required.

No - I'd like to see things change and start bringing in more business.

Yes - I have a good process in place and have all of the clients I need.

17

What is your current monthly average turnover?* This field is required.

Currently not generating revenue.

$1,000 - $5,000 per month

$5,000 - $10,000 per month

$10,000+ per month

18

What is your target monthly revenue for the next 12 months?* This field is required.

19

In your honest opinion, what is stopping you from hitting your target monthly revenue?

Lack of Time & Expertise - I don't have a proven system to attract potential customers who have a need for our services. I also don't have the time or energy to figure out an effective digital sales process on my own.

Lack of Capital - I don't have any capital to spend on sales and marketing.

20

What's your Full Name:* This field is required.

First Name

Last Name

21

What's the best e-mail to send your evaluation:* This field is required.

22