Free Marketing Strategy Evaluation Form

1
What type of IT Services does your business provide?* This field is required
Custom Software Development Agency
Managed IT Service Provider
IT Consulting Services
SaaS Software Provider (inc. PaaS, IaaS, DbaaS etc.)
Other
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2
What is the size of your company?* This field is required
it's just me, as a 'Solopreneur'.
a few people, including myself.
our headcount is between 10 to 50 people.
we're a 50 plus person company.
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3
What's the name of your business?* This field is required
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4
Who is your ideal customer?* This field is required
Business Owner / CEO of an SMB
Senior decision maker (i.e. Head of IT/Director/Lead) within a large organization
Both A & B
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5
What are you currently doing to get new clients?* This field is requiredSelect all that apply.
Word-of-mouth & referrals
SEO
Email Marketing
Social Media (LinkedIn, Facebook)
Paid Ads (Facebook/Google)
Content Marketing
nothing
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6
Where do you rank in Google for target keyword?* This field is required
not sure - it's outside of the first page, for sure.
top three - I'm an SEO rockstar!
first page - I'm doing pretty well in this area
no idea - this isn't too important for my business anyway.
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7
Do you have a referral strategy that spawns new customers out of current customers whom you are working with?* This field is required
Yes - we actively ask every customer that we work with for referrals.
Nope - didn't even know there was such a thing as a 'referral strategy'.
Partially - I occasionally ask past customers if they know of anybody who might have a need for our services... but not much more than that.
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8
How many inbound leads are you getting in from LinkedIn?* This field is required
We don't get any leads from LinkedIn.
We've gotten a few leads here and there from LinkedIn.
We get a constant flow of leads every month.
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9
Are you consciously building your email list?* This field is required
Yes - I am actively taking steps to grow our email list.
No - I don't see the value of doing so to be honest.
No - I would like to, but I don't have the time or expertise.
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10
How often you share content with your customers through social media or email channels?* This field is required
Once in a while, say every few months.
Routinely, every single week.
Not at all.
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11
How much time do you spend researching/prospecting for people who might need you services?* This field is required
Zero time - we literally spend no time on this activity.
Occasionally, a few times during each month.
A few hours every week.
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12
How time does your business spend every week talking to new potential customers?* This field is required
Virtually no time.
A few hours every week.
10 hours a week at least.
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13
How happy are you with your website?* This field is required
It needs an overhaul - we want to make it more effective from a marketing standpoint.
It's good - we're content with the website the way it is.
We don't have a website.
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14
Do you have a lead capture system and vetting on your website?* This field is required
No - I don't even know what this is.
No - but we have a contact form and email address where people can reach out.
Yes - we have a lead capture and vetting system on our website.
No - we don't have anything.
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15
Have you taken time to work on your brand message?* This field is required
Yes - we have taken time to craft a simple and clear brand message.
No, we have not.
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16
Are you comfortable relying on your current process of getting new clients?* This field is required
No - I'd like to see things change and start bringing in more business.
Yes - I have a good process in place and have all of the clients I need.
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17
What is your current monthly average turnover?* This field is required
Currently not generating revenue.
$1,000 - $5,000 per month
$5,000 - $10,000 per month
$10,000+ per month
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18
What is your target monthly revenue for the next 12 months?* This field is required
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19
In your honest opinion, what is stopping you from hitting your target monthly revenue?
Lack of Time & Expertise - I don't have a proven system to attract potential customers who have a need for our services. I also don't have the time or energy to figure out an effective digital sales process on my own.
Lack of Capital - I don't have any capital to spend on sales and marketing.
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20
What's your Full Name:* This field is required
First Name
Last Name
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21
What's the best e-mail to send your evaluation:* This field is required
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22
Tags
[object Object]
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