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1
The purpose of this study is to canvass your opinion on why our Kickstarter campaign was unsuccessful. The survey will consist of a set of questions and then the 10 questions for you to give your opinion on what you thought the flaws were in our campaign. It should take 3 minutes to complete. Your participation in this study is voluntary and you are free to withdraw at any time. If you wish to withdraw, your information will not be used. Your information will remain confidential, and data relating to your name, address, or contact details will not be used. I agree to participating in this study and consent to my information being used anonymously?
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2
What is your age?
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Under 18
18 to 25
26 to 35
36 to 45
46 to 55
56 to 65
65 and over
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3
What is your gender?
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Female
Male
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4
Level of Education
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Bachelors Degree
Masters Degree
Doctorate
GCSE
A-Level
Diploma
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5
What is your occupation?
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Professional
Office worker
Civil Servant
Entrepreneur
Senior Manager
Junior Management
Stay at home parent
CEO/MD/Chairman
Director
Retail Industry
Service Industry
Self-employed
Retired
Other
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6
Household income
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Under £20,000
£21,000 to £40,000
£41,000 to £60,000
£61,000 to £80,000
£81,000 to £100,000
Over £101,000
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7
Country of residence
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United Kingdom
Outside the United Kingdom
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8
Have you ever bought footwear online?
Please choose yes or no
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NO
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9
Did you have a read of all our information on the Kickstarter page?
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Please choose yes or no
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NO
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10
Did you watch our Kickstarter Video?
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Please choose yes or no
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NO
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11
Did you find the Kickstarter website easy to navigate?
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Please choose yes or no
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12
Was it made clear to you that by pledging for a pair of SeaPigs drifters it meant that you would not receive the product until a later date?
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Please choose yes or no
YES
NO
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13
Were you familiar with the natural materials used to make Seapigs drifters?
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Please choose yes or no
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NO
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14
Did you trust that SeaPigs had adequate experience to make beach footwear?
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Please choose yes or no
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NO
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15
Had you heard of Kickstarter before our campaign?
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Please use the scale to measure your familiarly with Kickstarter. Left no knowledge of kickstarter and right complete knowledge of kickstarter
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16
Did the lack of final product images influence your decision on whether or not to buy a pair of Seapigs drifters on Kickstarter?
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Please choose yes or no
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17
What price range would you put our SeaPigs drifters in?
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Please choose one price range
£20 - £30
£30 - £40
£40 - £50
£50 - £60
£60 - £70
£70 - £80
£80 - £90
ç
Over £100
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18
What price range would you put our SeaPigs Limited Edition drifters in?
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Please choose one price range
£20 - £30
£30 - £40
£40 - £50
£50 - £60
£60 - £70
£70 - £80
£80 - £90
£80 - £90
Over £100
Other
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19
Did you find the process of pledging for SeaPigs drifters on Kickstarter complicated?
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Please choose yes or no
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NO
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20
Would you buy a product online when it is still in prototype phase?
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Please choose yes or no
YES
NO
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21
Did you purchase a pair of SeaPigs Drifters?
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Please choose yes or no
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NO
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22
You speak - we listen
Tell us anything you think we should know about your experience or thoughts on our kickstarter campaign
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23
Ask us anything
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