We asked: 3. Do you sell product and service features or customer outcomes?
You answered: My marketing promotes my products or services
People usually start marketing their business by promoting their products or services - this is perfectly natural. However, in this highly competitive world it is very difficult, some would say impossible, to differentiate yourself based only on product or service features. There will always be someone else selling something very similar.
Also, unless your customers are already looking for specific features, they are likely to say "So what?" when reading about product features. If they are looking for features alone, they are likely to differentiate between suppliers on price, and the only way of competing in that situation is by offering a price advantage, usually a discount.
It is far better to sell what your customers would gain if they bought your product or service, rather than the product or service itself. For example, if you sold specialist diamond-tipped drills to the construction industry for drilling holes in concrete, you could sell on features: 20mm diameter fast-cut drill, diamond tip, low wear. However it would be more attractive for your customer if you sold the outcome: "Our specialist drills cut holes in half the time and last longer, which means you get the job done quicker and save on costs too."