Why you might be performing {artResult}
How you present your company to the public eye is your only chance to frame your company as you actually would like to be perceived. Therefore this is a crucial point to give great attention. It is important to look at all of the platforms where you are saying something about yourself, visually, textually or even physically when people meet you and your company. The expression should be aligned with your values, vision and purpose on a greater level. Try looking all of your platforms through, was is being said? What do you want to say instead?
Action Steps
Conduct a Thorough Brand Audit.
The first step is to determine where you stand in the marketplace and to understand who your customer is. Analyze how the product or service is actually viewed by consumers. Additionally, an in-depth competitor analysis - including a review of competitor websites, search engine optimization, brand identities and advertising - informs who they will compete with for market share, how to differentiate, and what strategies to employ.
Establish Your Unique Value Proposition and Messaging Statements.
In order for a branding effort to be successful, a company must first identify its core philosophies, such as its mission statement and values. It's also important to determine your brand's value proposition to the consumer. This is the foundation of building a brand that truly represents your organization.
Develop Your Brand's Creative Elements.
The next step is to create the look, feel, and voice of the brand that will be carried through all marketing channels - from the website to social media, advertisements, and packaging. "A brand's visual vocabulary will be reflected in your colours fonts, logo and overall style. The brand voice should be distinctive, resonate with your customers, be consistent and stay true to your company's values.