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Build Your Ideal Customer Profile
Buyer personas or ideal customer profiles (ICP) are fictional, generalised representations of your ideal customers. ICPs help us all -- in marketing, sales, product, and services -- internalise the ideal customer we're trying to attract, and relate to our customers as real humans. Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. The next set of questions will help you (and us) in targeting the right audience
22Questions
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  • 1
    (examples: Restaurant Rachel, Accountant Amy, Freelancer Ferris)
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  • 2
    Be as specific as you can - Could be Continent? Country? State? City? Suburb?
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  • 3
    Type to auto-complete list of industries (source: LinkedIn.com)
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  • 4
    51-200
    • Self-employed / Freelancer
    • 1-10
    • 11-50
    • 51-200
    • 201-500
    • 501-1000
    • 1001-5000
    • 5001-10,000
    • 10,000+
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  • 5
    Privately Held
    • Public Company
    • Privately Held
    • Non Profit
    • Educational Institution
    • Partnership
    • Self Employed
    • Self Owned
    • Government Agency
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  • 6
    $5 - $10 Million
    • Less than $1 Million
    • $1 - $5 Million
    • $5 - $10 Million
    • $10 - $50 Million
    • $50 - $100 Million
    • $100 - $300 Million
    • $300 - $700 Million
    • $700 - $999 Million
    • More than $1 Billion
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  • 7
    There can be more than one possible role for your personas, E.g. 'Marketing Mary' could be a Marketing Manager or a Director of Marketing
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  • 8
    E.g. Leads generated, revenue generated, team productivity
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  • 9
    Targeting people in the non-English speaking world?
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  • 10
    What tools do they use to get their job done, E.g. CRM? Organisational tools?
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  • 11
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  • 12
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  • 16
    E.g. do they take online courses or go to conferences? Try doing a quick poll on your company's social networks or send out a survey
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  • 17
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  • 18
    Would she spend time on LinkedIn, Instagram or networking organizations like BNI, YPO, EO or Chamber of Commerce or specific trade associations
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  • 19
    E.g. email, social media, phone, SMS, face-to-face, etc.
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  • 20
    where would she go online to search for vendors?
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  • 21
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  • 22
    This is where I will email your persona
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