Ideal Audience Persona Tool

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Image Field
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Get the most from this tool!

Fill in each question with as much detail as you can, to help you get the most out of your persona profile. The PDF you will be emailed at the end, also has space to make notes so you can print it off and add more ideas for content, marketing and more!
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Give your customer a persona icon:Choose an icon to represent this customer group
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Give your customer persona a name:For example, young home owner.
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How old is this customer?For example 25, or 25 - 55.
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Where does this customer live?
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What is this customers family situation?for example: single, married, married with children etc
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What job title does this customer have?For example CEO, Manager etc.
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What level of education does this customer generally have?
High School
A Levels
College
University Degree
Masters +
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How much does this customer earn?
Lower Income (Little to no disposable income)
Low - Average Income (A little disposable income)
Average Income (Some disposable income)
Average - Higher Income (More disposable income)
Higher Income (A lot of disposal income)
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What are this customers interests?Try to be specific, to generate more content and marketing ideas!
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What websites does this customer spend time on (and why)?
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What other content is this customer interested in (and why)?For example magazines, TV shows etc.
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What are this customers goals in relation to your products/services?For example: looking to get a new stylish kitchen for an affordable price.
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What are this customers biggest challenges or concerns?For example: lack of time, funds or not knowing what the best option may be for them.
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What is this customers "before and after transformation" from your service or product?For example, before they use your fitness coaching, they may feel tired and unmotivated. After your fitness coaching they may feel more confident and energized. This can help inform your copy writing.
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Any other notes you'd like to add?
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Okay it's time to generate your persona PDF! Please enter your details:* This field is required.
First Name
Last Name
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Enter the email address you'd like to receive your persona PDF:* This field is required.
example@example.com
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Just basic offers and updates (Required)
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Thank you! Have any feedback on this form so I can make it better?(You can skip this question if you like).
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