Web Designer Client Questionnaire

Part II: Background Information
Please describe your organization/company in a few sentences ( no more than 1-2 ) :
How long have you been in business ?
How many employees do you have ?
Please list each service and/or all products you offer :
Describe your target market :
Where is your market located ?
List any online competitors and their website address :
Why do people buy from you instead of your competitors ?
( unique value propositions, price,your team, experience, etc )
Why do you want to have a new website? What are your priorities?
What frustrates you about your current website?

Part III: Brand Identity
Do you have brand guidelines, logo(s), and brand colors to incorporate into the site?
List three important words that you want people to associate with your organization’s image and brand :
( professional, polished, modern, fun, creative, simple, etc.)
What is your tagline?
Do you have a high-resolution logo?

Yes No Not sure
If yes, what format is it in?
(Exam: JPEG, EPS, PNG)
Have you considered redesigning your logo?

Yes No
Do you have a style guide or brand standards?

Yes No
Do you have established print materials? If yes, what type :
( brochure, letterhead, event materials, etc )
What fonts do you typically use?
Are there any colors that you want incorporated into the website?
Do you have the pantone numbers for the colors you want to use?

Yes No

Part IV: New Website Goals
What is the primary purpose of your site ?
share information, leads, sales
What is the secondary purpose of your site ?
share information, leads, sales
Describe any other goals for your website :
What actions would you like a user to take when they visit your website ?

Call you Fill out a contact form Fill out a quote form Sign up for your mailing list Search information Purchase a product(s)
Please can you list the action above in order of importance ?
Will your new website sell products and accept payments ?

Yes No
if yes please describe :
Will your visitors have an option to login ? ( if yes please describe )
What elements of your existing site do you like ?
Are there any additional features or capabilities that you would like for your new site to have?

Part IV: Design Preferences

Please list the names of one to three other sites that you like. In the comment section, please articulate why the sites are attractive to you.
Website #1 URL
Website # 1 Comments
Website #2 URL
Website # 2 Comments
Website #3 URL
Website # 3 Comments
What types of things do you see on other websites do you hate?

Part VIII: Other Information
Who is the decision maker for this project and who will provide approvals? Please provide their contact information :
What is the typical turnaround time for making decisions?
Do you have a designated IT person that we need to coordinate with?

Yes No
What other staff will be involved? What are their roles?
What is your preferred deadline for completing the site?
Anything else we can help you with?
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NEW CLIENT QUESTIONNAIRE